Head of Marketing
Core
Own how the company shows up in the market and how pipeline is created by developing and executing marketing strategy, strengthening brand presence, and creating demand generation programs.
Role type
Head of Marketing (B2B SaaS)
Builds
Scalable marketing engine, demand generation programs, brand positioning, and go-to-market strategy.
Domain
B2B SaaS, vertical SaaS, field-service technology, construction/trades industries (via careerplan.io/jobs/7A-008-F0-D6E-head-of-marketing-at-inspired-hr)
Required skills
B2B SaaS marketing strategy, demand generation, brand positioning, revenue/pipeline ownership, event marketing, data-driven optimization, systems thinking
Preferred skills
Experience in vertical SaaS, SMB software, field-service technology, or industries serving contractors/trades/construction
Responsibilities
Develop and execute overall marketing and go-to-market strategy; Drive net-new lead generation and pipeline creation; Build and strengthen brand positioning and messaging; Create demand generation programs that generate qualified leads at scale; Leverage partnerships, events, referrals, and digital channels to increase market presence; Improve customer acquisition and revenue retention metrics; Develop event marketing initiatives and community engagement strategies; Use data and customer insights to continuously optimize marketing performance; Build systems and processes that support sustainable, predictable growth
Seniority
Senior, hands-on IC