Marketing Strategy & Growth Lead
Core
Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns.
Role type
Senior marketing strategy and growth lead
Builds
Data-driven marketing campaigns and brand initiatives
Domain
B2B / SaaS marketing
Deliverable
product features
Required skills
Marketing analytics and reporting, SEO/SEM and paid media, Marketing automation, CRM management, Content strategy, A/B testing, Strategic thinking, Leadership, Cross-functional collaboration, Data-driven decision making
Technologies
Google Ads, Meta, HubSpot, Marketo, Salesforce
Responsibilities
Increase lead volume and conversion rates, Grow brand awareness and engagement, Launch campaigns on time and within budget, Improve CAC and marketing ROI, Maintain strong pipeline through segmentation
Seniority
Senior, hands-on IC with team management
