Senior Business Analyst (Brand Marketing)
Core
Analyze brand campaign performance and upper-funnel metrics to connect marketing investments to long-term business outcomes.
Role type
Senior Business Analyst (Brand Marketing)
Builds
Dashboards, reporting frameworks, and measurement tools for brand health and media effectiveness.
Domain
Consumer Health Tech / Brand Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Snowflake, dbt, brand lift studies, geo-lift experiments, marketing mix modeling, media metrics (reach, frequency, CPM, GRPs)
Preferred skills
Experience with modern data platforms, familiarity with AI tools for data tasks
Responsibilities
Analyze brand campaign performance across channels and segments; design and evaluate measurement initiatives like incrementality testing; build trusted dashboards and reporting frameworks; synthesize data into strategic recommendations for creative and media planning; partner with Brand, Media, and Data Science teams to advance measurement strategy.
Seniority
Senior, hands-on IC