Senior Specialist, Regional Marketing(six-month fixed-term)
Core
Lead planning and delivery of high-impact events and integrated demand generation campaigns across Australia, New Zealand, and Singapore to drive awareness, engagement, and pipeline impact.
Role type
Senior event-led demand generation marketer
Builds
Regional events, integrated campaigns, and demand generation programs for the APAC region
Domain
Fintech / Payments
Deliverable
product features
Required skills
Event marketing strategy and execution, Demand generation, Account-based marketing (ABM), Campaign management, Data analysis and optimization, Project management, CRM and marketing automation proficiency
Preferred skills
Storytelling, Content creation, Cross-functional collaboration, Adaptability in fast-paced environments
Technologies
Google Analytics, Marketing automation platforms, CRM tools
Responsibilities
Lead planning and execution of regional events (conferences, roundtables, activations), Build integrated event campaigns driving qualified pipeline, Drive demand generation across online and offline channels, Partner with commercial teams to align priorities, Apply ABM lens to create personalized experiences, Identify and scale new growth opportunities, Develop regional campaign messaging and content assets, Support localised product marketing initiatives, Measure programme performance and recommend improvements
Seniority
Senior, hands-on IC
