Lead Campaign Manager, Pharma
Core
Own end-to-end campaign strategy and execution for oncology pharmaceutical initiatives, translating business objectives into integrated multi-channel plans.
Role type
Senior individual contributor campaign manager (pharma)
Builds
Integrated marketing campaigns across digital, email, paid media, content, healthcare professional, and patient-facing programs
Domain
Life sciences / Oncology / Pharmaceutical marketing
Deliverable
product features
Required skills
Campaign strategy, Multi-channel execution, Agency management, Performance analytics, Stakeholder leadership, KPI definition, Test-and-learn methodology, Strategic communication, Risk management, Vendor accountability
Preferred skills
Regulated environment experience, MLR process familiarity, Oncology domain expertise, Power BI/Salesforce/Eloqua proficiency, Mentorship (via careerplan.io/jobs/f4203c17-1b1b-4871-8723-05caa1c57417-lead-campaign-manager-pharma-at-jobgether)
Technologies
Power BI, Salesforce, Eloqua
Responsibilities
Own end-to-end campaign strategy for oncology pharmaceutical initiatives, Direct execution across digital, email, paid media, content, healthcare professional and patient-facing programs, Develop campaign briefs and creative direction in partnership with creative and brand teams, Proactively identify and resolve risks related to timelines, budgets, resources, and campaign performance, Define campaign KPIs and measurement frameworks, Analyze performance data and translate insights into actionable optimizations, Lead coordination across creative teams, agencies, media partners, and marketing operations, Present performance results, strategic recommendations, and clear supporting rationale to senior marketing stakeholders
Seniority
Senior, hands-on IC