Senior Marketing Specialist
Core
Execute multi-channel marketing campaigns and manage customer-facing collateral for a precision medicine diagnostics company.
Role type
Senior Marketing Specialist (Operations & Execution)
Builds
Integrated marketing campaigns, email/SMS/webinar programs, social media content, and sales enablement materials.
Domain
Healthcare / Precision Medicine / Molecular Diagnostics
Deliverable
product features
Required skills
Multi-channel campaign execution, marketing collateral management, social media content creation, project workflow coordination, data analysis for campaign performance, marketing technology proficiency
Preferred skills
Healthcare or biotech industry experience, experience with ABM and nurture campaigns
Technologies
Salesforce, Customer.io, Sequel.io, HubSpot, Marketo, Asana, Sprout Social
Responsibilities
Build, test, and deploy lifecycle campaigns across email, web, social, and direct mail; manage production and distribution of marketing collateral; execute and monitor social media channels; coordinate project workflows and timelines across the marketing team.
Seniority
Senior, hands-on IC
