Referral & Affiliate Marketing
Core
Drive growth of Tunaiku's referral and affiliate ecosystem by managing partners, developing channels, and executing strategies to increase lead generation and conversion.
Role type
Referral & Affiliate Marketing Manager
Builds
Referral and affiliate channels, activation programs, and partnership collaborations
Domain
Fintech / Digital Lending / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Referral marketing strategy, Affiliate marketing strategy, Partnership management, Business development, Sales acquisition, Funnel optimization, Conversion optimization, Stakeholder management, Data analysis, Campaign activation
Preferred skills
Fintech experience, Banking experience, Digital lending experience, E-commerce experience, Influencer marketing, Retail partnership experience
Technologies
Microsoft Excel, Google Sheets
Responsibilities
Maintain and monitor referral & affiliate marketing performance to ensure achievement of monthly volume and paid out targets. Expand and increase the number of active referral partners, affiliate channels, and strategic business collaborations. Develop and execute activation programs, campaign initiatives, and gimmick strategies to improve active rate, conversion rate, and paid out volume. Identify potential partnership opportunities with communities, retail partners, influencers, digital affiliates, and local business networks. Monitor referral funnel performance from created leads until paid out and ensure pipeline movement is properly managed. Analyze affiliate and referral performance data regularly to identify growth opportunities and optimization strategies. Conduct regular field visits and partner engagement activities to strengthen collaboration and business contribution. Support acquisition strategy through online and offline referral channels to increase business scalability.
Seniority
Mid-Senior, hands-on IC