Head of Local Area Marketing
Core
Lead strategic vision and execution of venue-level marketing for a national portfolio of 350+ pubs, driving local growth, acquisition, and retention through data-driven decisions and scalable systems.
Role type
Senior leadership marketing executive (hospitality)
Builds
Local Area Marketing playbook, framework, tools, systems, and templates for venue-level execution
Domain
Hospitality (pubs/bars) + National retail marketing
Required skills
Strategic marketing planning, performance marketing, team building and mentoring, stakeholder management, budget management, agency partnership management, change management, data-driven decision making
Preferred skills
Local Area Marketing experience, hospitality industry experience, tertiary qualification in marketing
Technologies
Marketing tools, systems, and templates (specific names not listed)
Responsibilities
Set strategic vision for venue-level marketing across 350+ venues; Build and mentor a new team of Local Area Marketing partners; Act as senior marketing partner to Operations leaders; Set roadmap for marketing tools and systems; Lead strategic campaign planning and performance measurement
Seniority
Senior, hands-on IC with leadership responsibilities
