Brand Manager - Skincare & Haircare
Core
Develop and deliver integrated campaigns to build brand preference, attract consumers, and support sales growth for skincare and haircare brands.
Role type
Brand Manager
Builds
Integrated marketing campaigns, retailer activations, and innovation projects
Domain
FMCG, Skincare & Haircare
Deliverable
product features
Required skills
Integrated campaign development, retailer activation, consumer insights analysis, budget management, agency coordination, cross-functional team leadership
Preferred skills
Australian grocery or pharmacy experience, beauty or personal care experience, customer-facing presentation skills
Technologies
Scan data, paid and organic social platforms, e-commerce platforms, trade marketing tools
Responsibilities
Develop and deliver integrated campaigns, partner with Sales on retailer activation, translate consumer insights into brand plans, manage innovation projects, evaluate marketing budget performance, coordinate agencies and cross-functional teams
Seniority
Mid-Senior, hands-on IC