Marketing Manager
Core
End-to-end ownership of marketing strategy, content creation, demand generation, and lifecycle communications for a SaaS platform serving automotive workshops.
Role type
Senior Marketing Manager (SaaS/B2B)
Builds
Content (blog, video, social), campaigns driving trial/signup volume, and in-app engagement flows.
Domain
SaaS / B2B / Automotive
Required skills
Copywriting, Video production (scripting, directing, editing), CRM management (HubSpot), Paid media management, External vendor management, SEO, Multi-market messaging
Preferred skills
Experience marketing to trades/SMEs, Scaling SaaS experience, International marketing, Product-led growth
Technologies
WordPress, HubSpot, Userflow, Google Ads, LinkedIn, Facebook, Instagram (via careerplan.io/jobs/f2dbc603-159f-4e92-a4e9-01303e66d485-marketing-manager-at-workshop-software-services)
Responsibilities
Plan and publish blog/SEO content; Own YouTube channel production; Manage social media calendar; Execute email and paid media campaigns; Direct retained external specialists; Optimize in-app engagement sequences; Manage referral programs.
Seniority
Senior, hands-on IC