Senior Field and Partner Marketing Manager
Core
Lead strategy, planning, and execution of high-impact trade shows, VIP activations, and partner campaigns to build brand, expand partner networks, and drive qualified pipeline for sales.
Role type
Senior Field and Partner Marketing Manager
Builds
Field event strategies, partner co-marketing programs, and GTM execution plans for an AI-powered contact center platform.
Domain
B2B SaaS / AI / Contact Center Technology
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, partner channel management, demand generation, GTM orchestration, RevOps alignment, vendor management, account-based marketing (ABM) execution, data-driven performance tracking
Preferred skills
Experience in fast-paced B2B technology and SaaS environments, joint demand generation program design, marketing automation and CRM proficiency
Technologies
Marketing automation platforms, CRM systems, GTM Buddy widgets
Responsibilities
Lead strategy and execution for high-yield trade shows and conferences; Design unique experiences for field activations; Collaborate with Sales and BDR teams to align on pipeline targets; Extend ABM strategy into field events; Drive joint co-marketing initiatives with channel partners; Manage event calendar, budget, and end-to-end program briefs; Measure program impact and lead progression using dashboards and reporting tools
