VP, eCommerce + Growth
Core
VP of eCommerce + Growth owning profitable, compounding revenue across acquisition, conversion, and retention for a functional wellness supplement brand.
Role type
Senior VP, Growth & eCommerce
Builds
Sustainable, repeatable growth systems and digital customer experiences for Dose supplements.
Domain
Health & Wellness / Consumer Packaged Goods (CPG)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth strategy, P&L management, multi-channel acquisition, lifecycle marketing, CRO, Shopify ecosystem mastery, subscription business modeling, data-driven experimentation, cross-functional leadership
Preferred skills
9-figure revenue scaling, incrementality testing, predictive churn modeling, AI/UX innovation
Technologies
Shopify/Plus, Klaviyo, Postscript/Attentive, Okendo, Recharge
Responsibilities
Set growth strategy and annual targets; oversee digital customer journey and website performance; lead segmentation and retention flows; architect pricing and bundles; build metrics backbone for attribution and LTV; manage cross-functional initiatives with Ops, Finance, and Creative.
Seniority
VP, hands-on IC with team leadership