Marketing Manager Iberia
Core
Drive scalable user and business growth for BlaBlaCar across the Spanish and Portuguese markets by designing and executing high-impact marketing strategies.
Role type
Senior Marketing Manager (Regional Growth)
Builds
User acquisition and retention campaigns, localized marketing assets, and CRM sequences for driver and passenger communities.
Domain
Ride-sharing / Mobility / Travel Technology
Deliverable
product features
Required skills
Integrated campaign strategy, budget management, KPI analysis, localized content creation, copywriting, stakeholder alignment, product launch experience
Preferred skills
Portuguese language proficiency, experience in multicultural environments
Technologies
CRM systems, social media platforms, data analytics tools
Responsibilities
Translate regional business goals into actionable marketing roadmaps; Design, launch, and optimize integrated marketing campaigns across Spain and Portugal; Manage marketing initiatives end-to-end ensuring budget adherence; Conduct rigorous analysis of regional business activity and campaign metrics; Develop compelling localized marketing assets for social media and CRM sequences.
Seniority
Senior, hands-on IC