Head of Growth Marketing
Core
Lead global acquisition strategy for a beauty and wellness marketplace, managing paid search and paid social channels to drive scalable, data-driven growth for both B2B and B2C segments.
Role type
Head of Performance Marketing (Global)
Builds
Global user acquisition and revenue growth for a beauty/wellness marketplace platform
Domain
Beauty, Wellness, Self-Care, Marketplace, Performance Marketing
Deliverable
product features
Required skills
Paid search strategy, Paid social strategy, Team leadership, Data-driven decision making, ROI optimization, Funnel performance optimization, B2B marketing, B2C marketing
Preferred skills
Experience in global markets, Experience with major tech brand integrations (Instagram, Facebook, Google)
Responsibilities
Own paid search and paid social strategy, Manage a growing in-house marketing team, Optimize spend, creative, and funnel performance, Maximize ROI and lifetime value across key markets, Collaborate with Marketing, Data, Design, and Commercial teams