Director of Marketing
Core
Define and execute marketing, brand, and communications strategy to drive attendance, revenue, and membership growth for a children's science museum.
Role type
Senior marketing director (museum/nonprofit)
Builds
Integrated marketing plans, brand identity, promotional programs, and media relations campaigns for exhibits and events
Domain
Museums, education, family entertainment, nonprofit
Deliverable
product features
Required skills
Brand strategy, digital marketing, public relations, data-driven analysis, Adobe Creative Suite, team leadership, budget management, cross-functional collaboration
Preferred skills
Experience marketing to families, attractions, or museums, PR in local markets, membership business models
Technologies
Adobe Creative Suite, marketing analytics tools
Responsibilities
Develop and oversee brand strategy and management; manage the marketing budget and vendor relationships; lead and mentor the marketing team; serve as PR and media relations lead; collaborate with exhibits and programming teams to drive attendance and revenue
Seniority
Senior, hands-on IC with team leadership