Trade Marketing Specialist x 2
Core
Develop and execute product-based trade marketing promotions and programs for DEWALT Professional and Consumer channels to maximize sales and profitability.
Role type
Trade Marketing Specialist
Builds
Customer-specific promotional programs and account business plans for DEWALT Professional and Consumer channels
Domain
Industrial tools and outdoor power equipment retail marketing
Deliverable
product features
Required skills
Advanced Excel, AI applications for marketing analytics, Strategic thinking, Commercial acumen, Project management, Pricing strategy, Financial performance analysis
Preferred skills
Tertiary qualification in a related discipline, Previous experience in product-based trade marketing
Technologies
Excel, AI, PowerPoint
Responsibilities
Collaborate with Business Managers and Product Category Managers to maximize sales using data-driven insights; Design and deliver customer-specific programs with sales teams; Own pricing and SGM for customer-specific programs and open market promotions; Track, review, and analyse financial performance of promotional activities.
Seniority
Mid-level, hands-on IC