Marketing Analytics Manager
Core
Establish data-driven decision-making for marketing by building data models, dashboards, and semantic layers connecting acquisition, engagement, activation, and revenue.
Role type
Marketing Analytics Manager (foundational, hands-on IC)
Builds
Data models, dashboards, semantic layers, and plugins for marketing teams
Domain
B2B SaaS, AI infrastructure, developer tools
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, data modeling, medallion architecture, audience segmentation, lifecycle marketing analytics, paid ad optimization, A/B testing, multi-touch attribution, data pipeline engineering
Preferred skills
AI/ML product experience, usage-based products, developer platforms, offline conversion pipelines
Technologies
Salesforce, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Airbyte, Fivetran, dbt, BigQuery, Databricks, n8n, Zapier
Responsibilities
Define marketing success metrics across the funnel; ingest and model data from CRM, web, and ad platforms; build medallion architecture for customer journeys; develop audience segmentation frameworks; measure lifecycle marketing performance; analyze brand awareness and channel impact; implement A/B experiments and attribution models
Seniority
Mid-Senior, hands-on IC