Retail & Local Area Marketing Specialist (Automotive /OEM)
Core
Drive showroom traffic and local sales volume through high-impact, dealer-ready retail campaigns and translate national brand strategy into tactical local execution.
Role type
Retail Marketing Specialist (Automotive)
Builds
Local marketing campaigns, dealer engagement programs, and Co-op funded media opportunities
Domain
Automotive retail / Dealership marketing
Deliverable
product features
Required skills
Multi-channel campaign execution, Creative development, Dealer network management, Co-op fund administration, Campaign performance analytics, Project management, Legal compliance coordination
Preferred skills
Automotive industry experience, Agency management, Data-driven marketing planning
Technologies
Self-service marketing tools, POS assets, Digital marketing channels
Responsibilities
Manage rigorous production timelines for retail assets from POS to digital, Facilitate regular dealer marketing meetings and author marketing bulletins, Process Co-op claims accurately and issue remittances to the network, Track retail campaign ROI by blending owned channel analytics with dealer-level data, Coordinate cross-functional stakeholders for creative accuracy before dealer rollout, Audit dealer engagement levels across communication channels