Director, EMEA Marketing
Core
Lead EMEA marketing strategy, pipeline generation, and event execution for G2's B2B software marketplace.
Role type
Director, Regional Marketing (EMEA)
Builds
EMEA-specific GTM plans, ABM programs, and event calendars for the global software marketplace.
Domain
B2B SaaS / Software Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, ABM campaign design, event strategy & execution, pipeline management, sales/marketing alignment, team leadership, data-driven forecasting
Preferred skills
Enterprise software buying process knowledge, AI tool utilization, customer community building
Technologies
Salesforce, Looker, Marketo, 6Sense
Responsibilities
Own EMEA marketing plan, budget, and pipeline targets; translate global GTM strategy into regional execution; drive pipeline growth and conversion; lead event strategy and execution; manage ABM program; run weekly pipeline reviews with sales; partner with central growth marketing; manage one direct report.
Seniority
Director, hands-on IC with people management
