Planning Director
Core
Strategic and Planning lead for key clients, guiding integrated media planning and strategy to drive growth and ROI.
Role type
Senior IC media planning director
Builds
Integrated media plans and strategies for key clients
Domain
Advertising / Media Planning
Required skills
Advanced media planning and strategy, Media planning tools, MMM and attribution basics, Presentation and storytelling, Client relationship management, Workshop facilitation
Preferred skills
Advertising agency background, Emotional intelligence, Resource utilization, Automation identification
Technologies
Media planning tools
Responsibilities
Guide integrated media planning and strategy for key clients, Build relationships with senior marketing stakeholders, Propose media-led solutions to client challenges, Oversee campaign delivery and KPIs, Mentor Managers and Senior Planning Executives, Present strategies and media plans to clients
Seniority
Senior, hands-on IC