Senior Director, Integrated Marketing
Core
Lead strategic marketing initiatives for a portfolio of university partners, driving student recruitment, enrollment growth, and long-term institutional success.
Role type
Senior Director, Integrated Marketing
Builds
Integrated marketing strategies and student recruitment campaigns for university partners
Domain
Higher Education Marketing / Education Technology
Required skills
Strategic planning, Account management, Performance optimization, Data analysis, Campaign optimization, Team leadership, Client relationship management, Brand strategy, Project management, Stakeholder alignment
Preferred skills
Experience with Wrike, Google Workspace, AI-powered marketing tools
Responsibilities
Serve as primary client-facing marketing lead for university partners, Lead development of integrated marketing strategies, Collaborate with media, analytics, and enrollment teams, Monitor and optimize campaign performance, Ensure brand consistency and compliance, Analyze marketing performance data, Translate insights into strategic recommendations, Partner with general managers and enrollment directors, Supervise Brand and Planning Coordinators, Mentor Integrated Marketing team members, Review marketing materials for quality, Manage multiple projects and stakeholders
Seniority
Senior Director, leadership & strategy