Product Manager II, Growth - Monetization
Core
Own strategy and roadmap for monetization experiences (pricing, promotions, upsells, membership plans) to drive sustainable growth and capture value across WHOOP's product portfolio.
Role type
Senior Product Manager (Growth/Monetization)
Builds
Monetization features, pricing strategies, and membership experiences for a consumer health wearable app.
Domain
Consumer Health Tech / Subscription Business
Deliverable
product features
Required skills
Product roadmap prioritization, quantitative analysis, customer behavior modeling, A/B testing design, unit economics, subscription business mechanics, mobile app product experience
Preferred skills
Experience with multiple product lines, AI tool integration, direct experience in consumer subscription businesses
Technologies
A/B testing frameworks, analytics platforms, mobile app development tools
Responsibilities
Define and prioritize monetization roadmap based on analytical business cases; own monetization KPIs and perform quantitative analysis of customer behavior and funnel performance; lead end-to-end product discovery and delivery for monetization features; design and run rigorous experimentation programs to optimize conversion and revenue; translate data insights into product strategy and decisions.
Seniority
Mid-Senior, hands-on IC
