Senior Digital Experience Research Analyst
Core
Define and own user research strategy, lead qualitative/quantitative initiatives, analyze behavioral data, and own experimentation programs to improve digital experiences for technology decision-makers.
Role type
Senior Digital Experience Research Analyst
Builds
Scalable research frameworks, standards, insight repositories, and data-driven digital strategies
Domain
Digital Experience / User Research / Data Analytics
Deliverable
dashboards & analysis
Required skills
User research strategy, qualitative and quantitative research methodologies, behavioral data analysis, experimentation program management, data storytelling, user-centered design principles
Preferred skills
Adobe Analytics, Customer Journey Analytics, Adobe Target, UserTesting, Microsoft Clarity, AI-enabled research workflows, B2B large-scale platform experience
Technologies
Adobe Analytics, Customer Journey Analytics, Adobe Target, UserTesting, Microsoft Clarity
Responsibilities
Define and own the user research strategy and roadmap; Lead qualitative and quantitative research initiatives; Analyze behavioral data and user feedback to identify insights; Define and evolve web measurement strategies; Own the experimentation program including A/B and multivariate testing; Develop compelling data stories combining quantitative evidence with user perspectives; Build and maintain scalable research documentation and insight repositories
Seniority
Senior, hands-on IC