Product Marketing Manager
Core
Own end-to-end go-to-market execution for weekly product launches, sales enablement, and lifecycle conversion optimization for a Generative Engine Optimization (GEO) platform.
Role type
Senior Product Marketing Manager (GTM & Sales Enablement)
Builds
Weekly product launches, landing pages, sales battlecards, webinars, and lifecycle email sequences.
Domain
B2B SaaS / Generative AI Search / SEO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end product launch execution, sales enablement material creation, landing page copywriting, competitive battlecard development, lifecycle email design, webinar production, pricing page management, marketing automation, project management, AI tool proficiency.
Preferred skills
Experience in SEO/analytics/marketing tech, building PMM functions from scratch, video content creation, agency/channel partner marketing.
Technologies
Webflow, Framer, HubSpot, Customer.io, Intercom
Responsibilities
Run end-to-end product launches including positioning, messaging, and landing pages; create competitive battlecards and sales decks; design onboarding and nurture email sequences; present at product webinars; optimize trial-to-paid conversion.
Seniority
Mid-Senior, hands-on IC