Head of Customer Category
Core
Shape category and revenue growth by translating strategy into customer plans and market execution across channels.
Role type
Senior IC category strategy leader (FMCG)
Builds
Category-led growth platforms, Joint Business Plans, range reviews, and portfolio decisions
Domain
FMCG / Consumer Packaged Goods
Deliverable
product features
Required skills
Category strategy, Joint Business Planning, range reviews, commercial acumen, team leadership, executive influence, shopper behavior analysis, cross-functional alignment
Preferred skills
FMCG experience, matrixed organization leadership, storytelling
Technologies
None stated
Responsibilities
Lead the Customer Category team and build high-performance culture; Own application of Category Strategy across customers and channels; Shape category-led growth platforms and influence senior stakeholders; Own quality and timely delivery of Joint Business Plans; Lead range reviews and category selling stories; Drive customer execution of innovation, portfolio, range, space, pricing and activation plans; Deliver customer-level category and revenue growth; Bring voice of customer into strategy and portfolio decisions.
Seniority
Senior, hands-on IC