Product Marketing Manager
Core
Drive go-to-market strategies, product positioning, and sales enablement for the Nylas developer-focused SaaS platform.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Marketing strategies, customer narratives, battlecards, and adoption programs for developer APIs
Domain
Developer tools / API infrastructure / SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, developer ecosystem understanding, customer research, competitive intelligence, go-to-market strategy, data analytics, technical acumen (APIs)
Preferred skills
AI tool proficiency, MBA, experience with technical platforms
Technologies
APIs, cloud-based platforms, AI tools
Responsibilities
Lead customer research programs and manage the Customer Advisory Board; Develop case studies and reference programs; Build competitive battlecards and win/loss insights; Design customer adoption and lifecycle programs; Create sales enablement materials; Refine ICP definitions and messaging; Analyze performance metrics to optimize strategy
Seniority
Mid-level, hands-on IC
