Product Marketing Manager
Core
Drive go-to-market strategies, product positioning, and sales enablement for a developer-focused SaaS platform providing APIs for email, calendar, and contact management.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, messaging, battlecards, customer stories, and adoption programs for Nylas API platform
Domain
Developer tools / API infrastructure / SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, developer ecosystem understanding, customer research & insights, competitive intelligence, go-to-market strategy execution, data analytics, technical acumen (APIs/cloud), cross-functional collaboration
Preferred skills
MBA, AI tool proficiency, experience with technical platforms
Technologies
APIs, cloud-based platforms, AI tools
Responsibilities
Lead customer research programs and manage Customer Advisory Board; Develop case studies and reference programs; Build competitive battlecards and win/loss insights; Design customer adoption and lifecycle programs; Create sales enablement materials; Refine ICP definitions and messaging based on market data; Define and analyze performance metrics
Seniority
Mid-level, hands-on IC
