Google Ads Media Buyer
Core
Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max, Display) for e-commerce brands to drive revenue growth and profitability.
Role type
Senior IC performance media buyer (e-commerce)
Builds
Paid media campaigns for direct-to-consumer e-commerce brands
Domain
Performance Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads campaign management, ROAS/CAC/MER analysis, GA4, Google Tag Manager, client account management, testing frameworks, ad copy development
Preferred skills
Agency experience, Shopify ecosystem knowledge, Triple Whale, CRO principles, Meta Ads collaboration
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Shopify, Triple Whale, Airtable, Slack
Responsibilities
Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display; Analyze account performance and translate data into actionable optimization plans; Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency; Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager; Collaborate with internal media buying specialists to exchange insights and solve performance challenges; Support creative development by providing feedback, creative briefs, and ad copy recommendations
Seniority
Mid-Senior, hands-on IC