SEM Senior Manager
Core
Senior technical leader shaping Xero's global Paid Search program using automation, AI, and data to drive scalable growth and improve operational efficiency.
Role type
Senior Individual Contributor (SEM Technical Lead)
Builds
AI-powered optimization workflows, automated bidding systems, and scalable technical solutions for Paid Search.
Domain
Digital Marketing / Paid Search / AI & Automation
Deliverable
production ML models | product features
Required skills
Large-scale multi-market Paid Search management, Google Ads & SA360 expertise, automation & workflow orchestration (Tray.ai, AirOps, n8n, Make, Zapier), AI integration, analytical problem-solving, technical solution design
Preferred skills
Experience with emerging search technologies, ability to mentor and elevate team technical capability
Technologies
Google Ads, SA360, Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude
Responsibilities
Evolve technical foundations of global SEM program, build and operationalize AI-powered workflows, advance AI-driven SEM capabilities with validation, deliver new automation opportunities, partner with Data Science and Product teams, explore emerging search and AI capabilities
Seniority
Senior, hands-on IC
