Senior Manager, Customer Value & Marketing Strategy
Core
Strategic leadership role translating customer intelligence into measurable business outcomes by identifying high-value use cases and embedding customer value thinking into marketing and business decision-making.
Role type
Senior Manager, Customer Value & Marketing Strategy
Builds
Repeatable customer value frameworks and strategic roadmaps for client growth
Domain
Marketing strategy, customer lifecycle management, commercial growth
Deliverable
dashboards & analysis
Required skills
Management consulting, customer strategy, analytical judgement, stakeholder leadership, team delivery leadership, account growth, commercial acumen
Preferred skills
Loyalty programmes, customer value management, lifecycle marketing, customer analytics, segmentation, retention, churn management, CDPs, marketing technology ecosystems, Salesforce Marketing Cloud, Salesforce Data Cloud, automotive/retail/telecom/financial services experience, test-and-learn design, customer transformation, MBA
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platforms
Responsibilities
Define and prioritize customer value initiatives; build business cases and strategic roadmaps; engage with senior stakeholders across marketing, CRM, and data functions; design measurement frameworks and experimentation programs; lead and guide delivery teams of data specialists; identify opportunities for account growth and new business
Seniority
Senior Manager, hands-on IC with strategic leadership
