Product Marketing Manager
Core
Lead go-to-market strategy and sales enablement for technically complex aviation software solutions targeting airlines, airports, and aviation service providers.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, sales enablement materials, and competitive positioning for mission-critical aviation software.
Domain
Aviation software / Regulated industry / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, sales enablement, go-to-market planning, competitive intelligence, win/loss analysis, technical-to-commercial translation, stakeholder management, product roadmap influence
Preferred skills
Aviation industry knowledge, regulated-industry software experience, engineering or infrastructure software background
Technologies
Modern marketing technologies
Responsibilities
Own end-to-end go-to-market strategy for product launches and enhancements; Define product positioning, messaging, and competitive differentiation; Build sales enablement assets (battlecards, objection-handling guides, discovery frameworks); Partner with Product and Sales to align feedback and roadmap; Run structured competitive and market analysis; Collaborate with Growth Marketing on campaign alignment; Measure launch success through adoption and market feedback.