Digital Optimisation Specialist
Core
Design, implement, and analyze A/B and multivariate tests to improve user experience, lift conversion rates, and support business growth across websites and mobile apps.
Role type
Digital Optimisation Specialist (Experimentation & Analytics)
Builds
Structured, insight-led optimisation programs aligned to strategic priorities for BOQ Group's digital channels.
Domain
Financial Services / Digital Marketing & Analytics
Required skills
A/B testing design, multivariate testing, statistical methods, experiment design, Adobe Analytics, Adobe Launch, customer journey mapping, data visualization, hypothesis creation, segmentation analysis
Preferred skills
Familiarity with A/B testing platforms, web analytics tools, content management systems, UX/UI principles, emerging optimization technologies
Technologies
Adobe Analytics, Adobe Launch, A/B testing platforms, web analytics tools, content management systems
Responsibilities
Design and execute A/B and multivariate tests; maintain tagging, data tracking, and dashboards; analyze quantitative findings to influence decision-making; manage testing platforms and ensure regulatory compliance; contribute to website uplift projects and content updates.
Seniority
Mid-level, hands-on IC