Business Analyst I (Growth Marketing)
Core
Analyze paid media performance across search, social, and display channels to drive efficient member acquisition and inform marketing investment decisions.
Role type
Business Analyst I (Growth Marketing)
Builds
Trusted datasets, dashboards, and recurring reporting for marketing performance visibility
Domain
Health tech / Performance marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Looker/Tableau), paid media analytics, experiment design, data-driven recommendations
Preferred skills
AI tool adoption, early-career analytical foundation
Technologies
SQL, Looker, Tableau
Responsibilities
Analyze campaign performance across paid channels and dimensions; Partner with Growth Marketing to answer business questions and recommend budget allocation; Assist in designing and analyzing marketing experiments; Build and maintain datasets and dashboards for acquisition efficiency; Translate analyses into actionable recommendations
Seniority
Junior, early-career IC