Performance Marketing Manager
Core
Building and optimizing the paid acquisition engine to scale Hiive's paid spend while maintaining high ROAS for a secondary market platform.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and measurement frameworks for a fintech liquidity platform
Domain
Fintech / Secondary market liquidity
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search (Google Ads/SEM) management, Paid social (Meta, LinkedIn) management, Multi-channel budget ownership, ROAS and CPA optimization, Data analysis and interpretation, A/B testing and creative iteration
Preferred skills
B2B or ABM campaign experience, Financial services or regulated industry marketing, Data analysis tools (Omni, Looker, PostHog, Tableau)
Technologies
Google Ads, Microsoft Ads, LinkedIn, Meta, Omni, Looker, PostHog, Tableau
Responsibilities
Design, launch, and manage paid media campaigns across Google, Microsoft, LinkedIn, and X; Own the full performance marketing stack including audience targeting and bid strategy; Analyze campaign performance daily and optimize for Revenue, ROAS, and pipeline contribution; Develop and test creative briefs and messaging hypotheses; Report on channel performance and KPIs to executives; Stay current on platform changes and emerging technologies
Seniority
Mid-Senior, hands-on IC