Performance Marketing Lead
Core
Building an AI-native performance marketing engine and growth machine for an AI-native CRM platform.
Role type
Performance Marketing Lead
Builds
AI-driven paid acquisition campaigns and self-serve funnel optimization for a B2B SaaS CRM.
Domain
B2B SaaS / AI / CRM
Deliverable
production ML models | product features
Required skills
AI tool fluency, Google Ads, LinkedIn Ads, brand measurement, incrementality testing, funnel optimization, attribution modeling, creative production, written communication
Preferred skills
early-stage startup experience, mixed brand-and-performance budget management
Technologies
Google, LinkedIn, Meta, Reddit, X
Responsibilities
Architect experiment design and creative production with AI agents; execute paid acquisition across multiple platforms; optimize self-serve sign-up and conversion; design lifecycle marketing touchpoints; build measurement and attribution systems.
Seniority
Senior, hands-on IC
