Growth Marketing Manager, North America
Core
Run paid search campaigns (Google Ads, Microsoft Advertising) to drive B2B lead generation for a travel and spend management SaaS platform in North America.
Role type
Growth Marketing Manager (Paid Search)
Builds
High-quality B2B sales pipeline and brand visibility in AI answer engines
Domain
B2B SaaS, Travel & Expense Management
Required skills
Paid search campaign management, Google Ads (Search, Performance Max, Remarketing), Microsoft Advertising, B2B lead generation, SQR analysis, keyword optimization, bidding strategies, conversion tracking, tag management, data analysis (Google Analytics, Looker, Excel/Sheets)
Preferred skills
AEO (Answer Engine Optimization), SEO basics, CRM/marketing automation (Salesforce, Marketo), Travel/FinTech industry experience, full-funnel B2B campaign design
Technologies
Google Ads, Microsoft Advertising, Google Tag Manager, Google Analytics, Looker, Salesforce, Marketo
Responsibilities
Manage bid management, budget pacing, and campaign optimization; conduct search query analysis and keyword expansion; create and analyze A/B tests on ad copy and landing pages; partner with SEO team on AEO initiatives; collaborate with Field Marketing and SDR teams to improve lead quality; maintain relationships with platform partners (Google, Microsoft)
Seniority
Mid-Senior, hands-on IC
