Connections Planner
Core
Lead strategic development of communication ecosystems to deliver CX and MX impact, bridging strategy and creative to create meaningful brand experiences and long-lasting ideas.
Role type
Senior Connections Planner (Strategic IC)
Builds
Integrated communication campaigns and brand experiences for clients
Domain
Marketing & Advertising (Creative Agency)
Deliverable
product features
Required skills
Consumer journey mapping, touchpoint identification, integrated campaign strategy, data-driven creative processes, performance measurement, emerging media trends analysis, client data management, strategic mentoring
Preferred skills
AI planning support, cross-functional collaboration, thought leadership
Technologies
Emerging marketing technologies and platforms
Responsibilities
Design integrated campaigns combining paid/owned/earned channels; establish measurement frameworks linking KPIs to business objectives; tailor strategic approaches to client ambitions; stay ahead of emerging media and cultural trends; support the AI Planning Lead; collaborate with creative directors and agency partners; share best practices across the organization.
Seniority
Senior, hands-on IC