Associate Manager, Culture & Content
Core
Lead social, creators, partnerships, and content strategy for a portfolio of Match Group dating brands through culturally relevant storytelling and authentic collaborations.
Role type
Associate Manager, Culture & Content
Builds
Social campaigns, creator rosters, IRL activations, and platform-native content for dating apps
Domain
Dating & Social Media Marketing
Deliverable
product features
Required skills
Social-first storytelling, hands-on content creation (concepting, shooting, editing), creator relationship management, cross-functional leadership, data-driven optimization, cultural trend analysis
Preferred skills
Experience with dating app ecosystems, agency management, short-form video production
Technologies
CapCut, Premiere, Figma
Responsibilities
Develop always-on and campaign plans with cross-functional and agency partners; own the full content lifecycle for organic content; adapt and repurpose influencer/UGC footage into platform-native content; translate organic content to paid media; manage day-to-day social planning and publishing; build and nurture creator rosters; execute partnerships and IRL activations; analyze results and recommend optimizations to improve engagement and business outcomes
Seniority
Mid-level Manager, hands-on IC
