Demand Generation Manager
Core
Build and optimize a repeatable demand-generation and lifecycle marketing engine to drive measurable B2B growth in the AdTech sector.
Role type
Demand Generation Manager (B2B Growth Marketing)
Builds
B2B growth engine, qualified leads, and marketing automation workflows
Domain
AdTech / Programmatic Advertising
Required skills
B2B paid acquisition, HubSpot/CRM management, marketing automation, email campaign management, funnel optimization, data analysis, ABM, lead lifecycle management
Preferred skills
AdTech experience, Generative Engine Optimization (GEO), programmatic advertising/DSPs, mobile/CTV ecosystem
Technologies
HubSpot, LinkedIn Ads, Google Ads, MarTech integrations
Responsibilities
Plan and execute targeted B2B acquisition campaigns; Own the MQL process (capture, segmentation, scoring, routing); Develop and optimize email campaigns and lifecycle communications; Manage and improve marketing automation tools and workflows; Create reporting dashboards for funnel performance; Collaborate on ABM and target-account activation; Design and run experiments on landing pages and paid channels.
Seniority
Mid-level, hands-on IC
