Digital and Audience Strategy Director
Core
Design annual digital plans and audience growth strategies, manage end-to-end paid and organic campaigns across Meta, Google, YouTube, TikTok, and LinkedIn to engage millions of Australians on climate issues.
Role type
Senior IC digital strategy director (climate advocacy)
Builds
Digital advertising campaigns, audience targeting frameworks, and online presence for Climate Council
Domain
Climate science advocacy + digital media strategy
Required skills
Digital media strategy, paid/organic campaign management, audience targeting, team leadership, metrics and reporting framework design, external partner management, written/visual communication
Preferred skills
Experience engaging the public on complex issues like climate change
Technologies
Meta, Google, YouTube, TikTok, LinkedIn
Responsibilities
Own end-to-end digital campaigns, design annual digital plans and audience growth strategies, manage budgets and platform relationships, coach and manage the Digital Manager, build metrics and reporting frameworks, manage projects from concept to delivery
Seniority
Senior, hands-on leadership
