Marketing Lead B2B (a)
Core
Lead B2B marketing strategy and execution for Oviva's offerings in the German healthcare market, driving awareness, partnerships, and qualified lead generation.
Role type
Senior B2B Marketing Lead (Healthcare)
Builds
MQL marketing funnel, high-impact marketing channels, B2B website, sales enablement materials, and strategic events.
Domain
Healthcare / Pharmaceutical / HealthTech
Required skills
B2B marketing strategy, lead generation, multi-channel campaign management, website strategy and optimization, ROI attribution modeling, content creation for physicians, project management, German healthcare landscape knowledge.
Preferred skills
HCP marketing, Medical Affairs collaboration, conference organization, web analytics tools, design tools.
Technologies
Google Analytics, Canva, Figma, SEA, LinkedIn, CRM systems.
Responsibilities
Lead planning and execution of the German B2B marketing roadmap; Manage and optimize digital paid and organic channels to generate MQLs; Take full ownership of the B2B Doctors' Website strategy and performance; Create and maintain sales toolkits for B2B health audiences; Develop and execute the national and regional event roadmap.
Seniority
Senior, hands-on IC
