Senior Data Scientist
Core
Design and deploy machine learning models and data solutions to optimize performance marketing campaigns, budgets, and results for a global B2C marketplace.
Role type
Senior Data Scientist (Performance Marketing)
Builds
Automated Marketing Mix Modeling (MMM) platforms, incrementality testing frameworks, and predictive bidding systems.
Domain
EdTech / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), causal inference, A/B testing design, regression modeling, SQL, Python
Preferred skills
Creative analytics framework design, data orchestration (dbt, Airflow), Databricks, Snowflake, Apache Spark
Technologies
Python, SQL, Databricks, Snowflake, Looker, Apache Spark, dbt, Airflow
Responsibilities
Roll out Marketing Mix Modeling (MMM) to new countries; Design and analyze incrementality tests to measure marketing effectiveness; Improve targeting and bidding strategies using regression models; Collaborate with performance marketing teams to optimize campaigns and budgets; Work with Data Engineering to create scalable data pipelines; Act as a sparring partner to the Applied AI team.
Seniority
Senior, hands-on IC
