Senior Marketing Analyst
Core
Design and analyze marketing experiments, build data pipelines from ad platforms, and create attribution models to measure marketing impact.
Role type
Senior Marketing Analyst (Analytics Engineering focus)
Builds
Data pipelines connecting ad platforms to warehouse; multi-touch attribution models; experiment analysis frameworks
Domain
SaaS / Digital Marketing / Marketing Analytics
Deliverable
production ML models
Required skills
SQL, Python or R, A/B testing design, causal inference methods, ad platform API integration, multi-touch attribution modeling, data pipeline construction
Preferred skills
Marketing Mix Modeling (MMM), Git/version control, Google Analytics, Google Ads, Meta Business Suite
Technologies
SQL, Python, R, Meta Ads, Google Ads, TikTok Ads, Data Warehouse
Responsibilities
Design and run A/B tests and geo-holdouts to measure campaign impact; Apply causal inference methods to observational data; Integrate with ad platforms and build data pipelines; Build and validate multi-touch attribution models; Partner with Data Engineering on data modeling; Run ad-hoc analyses and build dashboards for marketing teams.
Seniority
Senior, hands-on IC
