Senior Data Scientist
Core
Designing data solutions and automated platforms for performance marketing optimization, including Marketing Mix Modeling (MMM) and incrementality testing.
Role type
Senior Data Scientist (Performance Marketing)
Builds
Automated MMM budget platform, Creative Analytics framework, predictive targeting/bidding models
Domain
EdTech / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Causal Inference, A/B Testing Design, Regression Modeling, SQL, Python, Incrementality & Attribution Analysis
Preferred skills
Databricks, Snowflake, Apache Spark, dbt, Airflow, Geo-lift testing
Technologies
Python, SQL, Databricks, Snowflake, Apache Spark, dbt, Airflow
Responsibilities
Roll out Marketing Mix Modeling (MMM) to new countries; Design and analyze incrementality tests to measure marketing effectiveness; Design a unified system connecting MMM and incrementality results; Improve targeting and bidding strategies using regression models; Support the Applied AI team in model roll-out and impact analysis; Work with Data Engineering to create scalable data pipelines.
Seniority
Senior, hands-on IC
