Lead Data Scientist (Analytics) - Digital Marketing
Core
Lead Data Scientist driving growth through performance marketing automation, machine learning models, and advanced analytics for transportation, food, fintech, and logistics sectors.
Role type
Senior IC data scientist (paid marketing analytics & ML)
Builds
Media Mix Models (MMM), AI/ML solutions for campaign targeting and bidding, scalable data pipelines, and analytics dashboards.
Domain
Digital marketing, performance marketing, causal inference, machine learning
Deliverable
production ML models
Required skills
Attribution modeling, incrementality studies, Media Mix Modeling (MMM), Python, SQL, Spark, causal inference tools (CausalML, DoWhy, EconML), generative AI/LLMs
Preferred skills
None stated
Technologies
Python, SQL, Pandas, Scikit-learn, Spark, CausalML, DoWhy, EconML
Responsibilities
Partner with stakeholders to align measurement strategies; design and run experiments (A/B tests, geo-lift studies); build and maintain Media Mix Models; develop AI/ML solutions for targeting and bidding; build scalable data pipelines; create analytics dashboards; mentor junior analysts.
Seniority
Senior, hands-on IC
