Marketing Director ANZ
Core
Leads end-to-end marketing and trade activation across ANZ for Electrolux appliances, connecting brand strategy, shopper engagement, and retail execution to drive commercial performance.
Role type
Senior Marketing Director (Regional)
Builds
Integrated marketing campaigns, retail activation programs, and trade operations strategies for home appliance brands in Australia and New Zealand.
Domain
Consumer Goods / Home Appliances / Retail
Deliverable
product features
Required skills
Strategic marketing planning, trade operations management, retail execution, stakeholder negotiation, team leadership, data-driven decision making, cross-functional collaboration, market analysis, campaign activation, commercial performance management
Preferred skills
Experience in consumer-driven companies, global market insights, creative direction influence, agile execution
Technologies
None stated
Responsibilities
Review business performance and retail metrics to identify opportunities; partner with Sales and Product teams to align commercial plans; lead integrated marketing campaigns across consumer, digital, and retail channels; guide Trade Operations including merchandising and in-store execution; drive the Commercial Marketing Activation Planning (CMAP) process; coach and develop team members; engage with retail partners to maximize conversion; review market and competitor insights to inform strategy.
Seniority
Senior, hands-on IC with leadership responsibility