Sr Marketing Manager - South
Core
Lead regional marketing execution for France, Spain, and Italy to drive brand awareness, pipeline growth, and customer loyalty through field initiatives, campaigns, and events.
Role type
Senior regional marketing manager (EMEA)
Builds
Regional go-to-market programs, integrated campaigns, field marketing events, and customer advocacy stories for the French, Spanish, and Italian markets.
Domain
Legal technology (SaaS) in Europe
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign management, field marketing execution, event production, demand generation, customer advocacy management, ROI analysis, vendor management, creative concept development
Preferred skills
SaaS or technology sector experience, marketing automation tools (Salesforce, HubSpot, Pardot, Customer.io, Clay), agency environment experience
Technologies
Salesforce, HubSpot, Pardot, Customer.io, Clay
Responsibilities
Develop regional marketing strategy and campaign plans; lead conception and execution of integrated marketing campaigns; design and manage regional field marketing programs and events; partner with sales teams to align initiatives with pipeline goals; own end-to-end event production; build and execute customer story pipelines; develop content amplification strategies; execute targeted demand-generation campaigns; source and activate customer advocates; track performance and report ROI; manage relationships with regional agencies and vendors.
Seniority
Senior, hands-on IC
