Head of Marketing - Mimco
Core
Set creative and strategic direction for a premium fashion brand, turning insights and cultural moments into campaigns, content, and experiences that drive growth.
Role type
Senior marketing leader (Head of Marketing)
Builds
Integrated marketing plans, brand campaigns, content ecosystems, and community initiatives for a fashion retail brand
Domain
Fashion retail / Brand marketing
Deliverable
product features
Required skills
Brand strategy, integrated marketing planning, social media & influencer marketing, stakeholder management, team leadership, commercial acumen, customer behavior analysis
Preferred skills
Experience in premium retail/fashion/lifestyle/beauty, storytelling, sustainability initiatives
Technologies
Social media platforms, CRM, PR channels, digital marketing tools
Responsibilities
Develop and execute brand strategy; Lead integrated marketing plans across social, digital, PR, and retail; Partner with Design and Buying teams on hero products; Shape content ecosystem and influencer strategies; Champion brand consistency; Optimize marketing investment using data; Build and lead the marketing team; Create community and sustainability initiatives
Seniority
Senior, hands-on IC with leadership responsibilities