Senior Digital Acquisition Marketing Specialist
Core
Oversee paid digital strategy across search, social, and programmatic channels to drive customer acquisition for healthcare providers.
Role type
Senior Digital Acquisition Marketing Specialist
Builds
Paid digital campaigns and strategies for healthcare providers
Domain
Healthcare B2B / Digital Advertising
Required skills
Paid search strategy, Social media advertising, Programmatic advertising, Budget management, Data analysis, Campaign optimization, Team leadership, Process improvement
Preferred skills
Healthcare B2B experience, A/B testing frameworks, Google Analytics, Looker Studio, Multi-product platform strategy
Technologies
Google Ads, Microsoft Ads, Meta, DSPs, Google Sheets, Google Slides, Google Analytics, Looker Studio
Responsibilities
Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition; Optimize and troubleshoot digital campaigns across the marketing funnel; Own a dedicated experimentation budget to pilot new channels and tactics; Measure paid performance using incrementality testing and offline conversion tracking; Mentor junior team members; Manage external partners and cross-functional stakeholders; Develop and enhance paid digital capabilities using AI tools and automation; Oversee paid digital budget management including spend delivery and forecasting.