Head of Marketing
Core
Lead a team of three to own the full marketing lifecycle, driving qualified pipeline, sharpening positioning, and building the brand for an AI-native logistics SaaS platform.
Role type
Head of Marketing (B2B SaaS)
Builds
AI-native transport, fleet, and warehouse management platform
Domain
Logistics, Transport, Supply Chain, SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS marketing strategy, paid media management (Google, Meta, Bing, LinkedIn), SEO/AEO optimization, ABM program execution, AI agent usage, team leadership, commercial acumen (pipeline, CAC)
Preferred skills
Logistics/freight software background, marketing automation (HubSpot, Salesforce), direct mail/events experience, market expansion
Technologies
Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, HubSpot, Salesforce Marketing Cloud, AI agents
Responsibilities
Own omni-channel campaign strategy, manage and optimize paid media, lead lead reporting dashboards, translate product roadmap into positioning/messaging, lead and develop direct reports
Seniority
Senior, hands-on IC with team leadership